Erin Schaden

Mar 18, 2021

5 min read

The GI Joe Fallacy

Professor Laurie Santos came up with this principle…based on the 1970s cartoon character GI Joe. At the end of every show, there was a public service announcement aimed at kids…

“Look both ways before you cross the street…”

And the kid would say, “Now I know…”

Then GI Joe would come on and say “And knowing is half the battle!”

Well Ms. Santos research at Yale University says that knowing is NOT half the battle…and that it is important to understand that knowing without related, targeted and directed action is almost…